Spend your £££s wisely – a little can go a long way
The CLES (Centre for Local Economic Strategies) did some research for FSB (Federation of Small Businesses) about the value of a £1 spent locally – the results were compelling, sufficient to convince most people that when they shop locally they are genuinely having a positive impact on their community! They discovered that for every £1 spent locally around 50p – 70p of that money recirculates back into the local economy. For the same £1 spent out of town or online only 5p trickles back to the local community. When people appreciate the impact that their choice of where to spend can have we believe that more people will make more effort to spend more with local independent businesses.
New Year Resolutions: Pledge your Support for independent Retail in 2013
As the New Year is just around the corner I want to take a moment to talk about “resolutions”. I want you to ask you to make a pledge. We ALL need to set an example, to put our money where our mouths are as such. If we, as small business owners and independent retailers, don’t spend enough locally it is really rather hypocritical to expect other people in our communities to spend with us. We need to lead by example.
The pledge I want you to make is to divert 20% of what you currently spend with chain stores or big online brands and spend that with your local indies instead – retailers, cafes, bars, restaurants, salons etc. If you can pledge to divert more, fantastic, but 20% will make a huge impact in your area I am sure! Throughout 2013 I will be posting guest blogs from Independent Retailers about their own experiences of shopping indie, promoting their stores and the stores they’ve discovered on their travels. It will be great to hear from you too, to share your experiences.
Spread the word, each £1 spend locally is worth 10 times more to your community
As you begin to make more of an effort to shop indie, you can spread the word of your 2013 pledge to Support Independent Retail. You can explain what you are doing and why, to all the shop owners you encounter. You can tell your family and friends too. You may even be able to encourage them to pledge to do the same. Over time more and more people will get involved, you never know, we may even get it going viral! Before we know it that little bit of effort will soon add up and will make a big difference, particularly because your £1 spent locally is worth at least 10 times more to the local community that if you spent it elsewhere…
Let’s make 2013 the year of the Independent!
It’s obvious but has to be said – our communities are made up of people – people like you – people who work and live there. If we want to help make a difference, to turn around the fortunes of your local area, of your own business, then we all have to start by making changes to how we shop. I hope that 2013 will be a year of positive change for the independent retail sector and for the UK high streets overall. A thriving local community is a great place for us all to be, as citizens, whether we’re business owners or residents.