Clare Rayner
The Retail Champion
Clare is a retail expert, speaker, writer, mentor, consultant, analyst and trainer. Through The Retail Champion programmes she shares her expertise with both retailers and suppliers to retail, developing strategies to increase profit, customer base, revenue streams & channels to market.Follow The Retail Champion on Linkedin
Category Archives: positioning
Has the @SubwayUKIreland special lunch offer made them busy fools?
Walking through St Albans market place at lunch time today I passed Subway. I laughed to myself that their lunch offer “9 subs and a drink for £3” could be mis-read… they of course meant a choice of 9 subs … Continue reading
Posted in positioning, Pricing and Promotions
Tagged price elasticity, price ladder, pricing, promotions, subway
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Which major retailers can #indieretail look to for inspiration in 2012?
I was asked to write a piece for a magazine that involved reflecting on which of the major players in the UK retail market really set a great example that smaller, independent retailers can follow in order to mirror their … Continue reading
Why the businesses who lost out on Groupon only had themselves to blame…
This morning I was on BBC Breakfast with a lovely woman, Hannah Jackson-Matombe, owner of a successful small business called Spotless Organic. Hannah provides a very high quality cleaning service using 100% organic products with values centred on ethical practice and … Continue reading
Step 5 of #RetailChampion 10-Steps to Retail Success: Pricing and Promotions
This blog introduces the fifth step, of the “10-steps to retail success“, Pricing and Promotions. 10-steps to retail success is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each … Continue reading
Step 2 of #RetailChampion 10-Steps to Retail Success: Positioning
As I explained in the post “10-steps to retail success“, this is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each step with a little more detail. This … Continue reading
