Category Archives: positioning

Has the @SubwayUKIreland special lunch offer made them busy fools?

Walking through St Albans market place at lunch time today I passed Subway. I laughed to myself that their lunch offer “9 subs and a drink for £3” could be mis-read… they of course meant a choice of 9 subs … Continue reading

Posted in positioning, Pricing and Promotions | Tagged , , , , | Leave a comment

Which major retailers can #indieretail look to for inspiration in 2012?

I was asked to write a piece for a magazine that involved reflecting on which of the major players in the UK retail market really set a great example that smaller, independent retailers can follow in order to mirror their … Continue reading

Posted in Consumer Trends, Increasing Sales, multi-channel, planning and controlling, positioning, Pricing and Promotions, Range Strategy, Retail Strategy, Service, The Retail Champion | Tagged , , , | 2 Comments

Why the businesses who lost out on Groupon only had themselves to blame…

This morning I was on BBC Breakfast with a lovely woman, Hannah Jackson-Matombe, owner of a successful small business called Spotless Organic. Hannah provides a very high quality cleaning service using 100% organic products with values centred on ethical practice and … Continue reading

Posted in 10 steps to retail success, Consumer Trends, customer engagement, Increasing Sales, positioning, Pricing and Promotions, Retail Strategy | Tagged | 7 Comments

Step 5 of #RetailChampion 10-Steps to Retail Success: Pricing and Promotions

This blog introduces the fifth step, of the “10-steps to retail success“, Pricing and Promotions. 10-steps to retail success is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each … Continue reading

Posted in 10 steps to retail success, positioning, Pricing and Promotions, Uncategorized | Tagged , , , , | 4 Comments

Step 2 of #RetailChampion 10-Steps to Retail Success: Positioning

As I explained in the post “10-steps to retail success“, this is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each step with a little more detail. This … Continue reading

Posted in 10 steps to retail success, positioning, robust repeatable processes, saleable business, scalable, Service, The Retail Champion | Tagged , , , , | 3 Comments