Clare Rayner
The Retail Champion
Clare is a retail expert, speaker, writer, mentor, consultant, analyst and trainer. Through The Retail Champion programmes she shares her expertise with both retailers and suppliers to retail, developing strategies to increase profit, customer base, revenue streams & channels to market.Follow The Retail Champion on Linkedin
Category Archives: Pricing and Promotions
Has the @SubwayUKIreland special lunch offer made them busy fools?
Walking through St Albans market place at lunch time today I passed Subway. I laughed to myself that their lunch offer “9 subs and a drink for £3” could be mis-read… they of course meant a choice of 9 subs … Continue reading
Posted in positioning, Pricing and Promotions
Tagged price elasticity, price ladder, pricing, promotions, subway
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Don’t let a Christmas hangover get you down – January is a great time for planning!
January is the traditional “doldrums” in the retail sector. Consumers have the financial hangover of Christmas to deal with. The whole of the high street have collapsed into a sale-frenzy, desperately trying to secure some custom whilst clearing out the … Continue reading
Retail closures, job losses, administrations – what can #indieretail do to fill the void?
I’ve done a lot of radio interviews in the past 10 days talking about the fact all these heavy discounts and early sales are doing no good to the big retailers, how there will be carnage in the New Year. … Continue reading
Which major retailers can #indieretail look to for inspiration in 2012?
I was asked to write a piece for a magazine that involved reflecting on which of the major players in the UK retail market really set a great example that smaller, independent retailers can follow in order to mirror their … Continue reading
Sales at Retail, Margin, Mark-up – do you get confused with the numbers?
Many of my retailer clients hear that they should be going for a target margin of 65% or perhaps that the mark-up needs to be a minimum of 2.2. With the exception of those who have worked in a commercial … Continue reading
Posted in 10 steps to retail success, Increasing Sales, planning and controlling, Pricing and Promotions, Range Strategy, Retail Strategy, robust repeatable processes, The Retail Champion
Tagged cash margin, cost of sales, GMROI, gross margin, gross margin return on investment, margin, margin vs markup, net contribution, recommended retail price, retail margin, retail markup, retail price, retail pricing, retail sales
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