Clare Rayner
The Retail Champion
Clare is a retail expert, speaker, writer, mentor, consultant, analyst and trainer. Through The Retail Champion programmes she shares her expertise with both retailers and suppliers to retail, developing strategies to increase profit, customer base, revenue streams & channels to market.Follow The Retail Champion on Linkedin
Monthly Archives: February 2011
The benefit of understanding price elasticity…
This blog is the 3nd and final part of my series of 3 articles focusing on retail pricing. The first looked at price, promotions and positioning. The second featured why your retail business needs a price ladder. This final blog in … Continue reading
Why your retail business needs a price ladder…
This blog is the 2nd part of my series of 3 articles focusing on retail pricing. The first looked at price, promotions and positioning. This feature will focus on the importance of having a price ladder within your assortment. The … Continue reading
Posted in Increasing Sales, Pricing and Promotions, Retail Strategy
Tagged assortment, merchandising, price, price elasticity, price ladder
5 Comments
Price, Promotions and Positioning…
Recently a number of my clients have asked me about pricing and promotions. In particular one client, who has a “higher end” offering, was using a discounting method that was simply devaluing her brand. Reflecting on this I decided to … Continue reading
Posted in Pricing and Promotions, Retail Strategy
Tagged positioning, price, price elasticity, price ladder, pricing, promotions
8 Comments
Are shoppers becoming thriftier, or, are they just better informed?
I was prompted to ponder on this when I had a chat recently with a journalist. It is a fascinating topic… Something has changed, perhaps as a result of the downturn, perhaps as a result of price transparency and rapid access … Continue reading
