Monthly Archives: February 2011

Trade Show Season: How to select the right products for your retail range.

It is trade show season. Retail owners and buyers are visiting various exhibitions and events to identify products to merchandise in their stores in the coming months. Recently someone asked me the following question: “I’ve seen so many great new products, … Continue reading

Posted in Pricing and Promotions, Range Strategy, Retail Strategy | Tagged , , , , , , , , | 1 Comment

The benefit of understanding price elasticity…

This blog is the 3nd and final part of my series of 3 articles focusing on retail pricing. The first looked at price, promotions and positioning. The second featured why your retail business needs a price ladder. This final blog in … Continue reading

Posted in Increasing Sales, Pricing and Promotions, Retail Strategy | Tagged , , , , | 2 Comments

Why your retail business needs a price ladder…

This blog is the 2nd part of my series of 3 articles focusing on retail pricing. The first looked at price, promotions and positioning. This feature will focus on the importance of having a price ladder within your assortment. The … Continue reading

Posted in Increasing Sales, Pricing and Promotions, Retail Strategy | Tagged , , , , | 5 Comments

Price, Promotions and Positioning…

Recently a number of my clients have asked me about pricing and promotions. In particular one client, who has a “higher end” offering, was using a discounting method that was simply devaluing her brand. Reflecting on this I decided to … Continue reading

Posted in Pricing and Promotions, Retail Strategy | Tagged , , , , , | 8 Comments

Are shoppers becoming thriftier, or, are they just better informed?

I was prompted to ponder on this when I had a chat recently with a journalist. It is a fascinating topic… Something has changed, perhaps as a result of the downturn, perhaps as a result of price transparency and rapid access … Continue reading

Posted in Consumer Trends | Tagged , , | 1 Comment