Tag Archives: promotions

Has the @SubwayUKIreland special lunch offer made them busy fools?

Walking through St Albans market place at lunch time today I passed Subway. I laughed to myself that their lunch offer “9 subs and a drink for £3” could be mis-read… they of course meant a choice of 9 subs … Continue reading

Posted in positioning, Pricing and Promotions | Tagged , , , , | Leave a comment

Step 5 of #RetailChampion 10-Steps to Retail Success: Pricing and Promotions

This blog introduces the fifth step, of the “10-steps to retail success“, Pricing and Promotions. 10-steps to retail success is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each … Continue reading

Posted in 10 steps to retail success, positioning, Pricing and Promotions, Uncategorized | Tagged , , , , | 4 Comments

Price, Promotions and Positioning…

Recently a number of my clients have asked me about pricing and promotions. In particular one client, who has a “higher end” offering, was using a discounting method that was simply devaluing her brand. Reflecting on this I decided to … Continue reading

Posted in Pricing and Promotions, Retail Strategy | Tagged , , , , , | 8 Comments