Tag Archives: price elasticity

Has the @SubwayUKIreland special lunch offer made them busy fools?

Walking through St Albans market place at lunch time today I passed Subway. I laughed to myself that their lunch offer “9 subs and a drink for £3” could be mis-read… they of course meant a choice of 9 subs … Continue reading

Posted in positioning, Pricing and Promotions | Tagged , , , , | Leave a comment

The benefit of understanding price elasticity…

This blog is the 3nd and final part of my series of 3 articles focusing on retail pricing. The first looked at price, promotions and positioning. The second featured why your retail business needs a price ladder. This final blog in … Continue reading

Posted in Increasing Sales, Pricing and Promotions, Retail Strategy | Tagged , , , , | 2 Comments

Why your retail business needs a price ladder…

This blog is the 2nd part of my series of 3 articles focusing on retail pricing. The first looked at price, promotions and positioning. This feature will focus on the importance of having a price ladder within your assortment. The … Continue reading

Posted in Increasing Sales, Pricing and Promotions, Retail Strategy | Tagged , , , , | 5 Comments

Price, Promotions and Positioning…

Recently a number of my clients have asked me about pricing and promotions. In particular one client, who has a “higher end” offering, was using a discounting method that was simply devaluing her brand. Reflecting on this I decided to … Continue reading

Posted in Pricing and Promotions, Retail Strategy | Tagged , , , , , | 8 Comments

As a small, seasonal retailer how can I better manage end of season clearance?

With Christmas around the corner many retailers have their fingers crossed that they will sell through of their Winter seasonal merchandise in order to launch their Spring ranges with no New Year hang-overs… but in reality most retailers don’t manage … Continue reading

Posted in Seasonal Retail | Tagged , , | 2 Comments