Tag Archives: positioning

Step 2 of #RetailChampion 10-Steps to Retail Success: Positioning

As I explained in the post “10-steps to retail success“, this is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each step with a little more detail. This … Continue reading

Posted in 10 steps to retail success, positioning, robust repeatable processes, saleable business, scalable, Service, The Retail Champion | Tagged , , , , | 3 Comments

Price, Promotions and Positioning…

Recently a number of my clients have asked me about pricing and promotions. In particular one client, who has a “higher end” offering, was using a discounting method that was simply devaluing her brand. Reflecting on this I decided to … Continue reading

Posted in Pricing and Promotions, Retail Strategy | Tagged , , , , , | 8 Comments