Category Archives: Increasing Sales

Sales at Retail, Margin, Mark-up – do you get confused with the numbers?

Many of my retailer clients hear that they should be going for a target margin of 65% or perhaps that the mark-up needs to be a minimum of 2.2.  With the exception of those who have worked in a commercial … Continue reading

Posted in 10 steps to retail success, Increasing Sales, planning and controlling, Pricing and Promotions, Range Strategy, Retail Strategy, robust repeatable processes, The Retail Champion | Tagged , , , , , , , , , , , , , | 20 Comments

Step 7 of #RetailChampion 10-Steps to Retail Success: Customer Engagement

This blog introduces the seventh step, of the “10-steps to retail success“, Customer Engagement. 10-steps to retail success is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each step … Continue reading

Posted in 10 steps to retail success, Customer commitment, customer engagement, Increasing Sales, robust repeatable processes, saleable business, scalable, Service | Tagged , , , , , | 4 Comments

Why the businesses who lost out on Groupon only had themselves to blame…

This morning I was on BBC Breakfast with a lovely woman, Hannah Jackson-Matombe, owner of a successful small business called Spotless Organic. Hannah provides a very high quality cleaning service using 100% organic products with values centred on ethical practice and … Continue reading

Posted in 10 steps to retail success, Consumer Trends, customer engagement, Increasing Sales, positioning, Pricing and Promotions, Retail Strategy | Tagged | 7 Comments

Step 3 of #RetailChampion 10-Steps to Retail Success: Ideal Customer

This blog introduces the third step, of the “10-steps to retail success“, Ideal Customer. 10-steps to retail success is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each step with … Continue reading

Posted in 10 steps to retail success, Consumer Trends, Customer commitment, Increasing Sales, robust repeatable processes, saleable business, scalable, Service, The Retail Champion | 4 Comments

Why it’s important to stay in regular communication with your customers via email and social media

I recently was asked to contribute to a feature for the magazine published by Avon for their extensive network of independent Avon representatives. The questions they posed focused on the reasons why it is important for their reps (who are … Continue reading

Posted in Increasing Sales, social media | 1 Comment

7 Ways To Renovate Your Google Place by @e_mphasis #IndieRetail

Most retail businesses recognise the value of keeping their physical presence fresh and consistent but how many are missing out on attracting new customers through the quality of their local ‘online’ presence?

Posted in Blog-a-day for Indie Retail, Increasing Sales, Independent Retailer Month 2011 | Tagged | Leave a comment

Do you keep your promises? by @UKSalesMentor for #IndieRetail

In a year when we witnessed another Royal Wedding and an exchange of lifetime promises and commitments, it made me stop and think about the promises we make to our customers and clients in business.

Posted in Blog-a-day for Indie Retail, Increasing Sales, Independent Retailer Month 2011, Service, The Retail Champion | Tagged , | Leave a comment