Category Archives: customer engagement

What retailers need to focus on into 2012

I was asked to reflect on some of the key trends that have influenced consumers and retailers alike throughout 2011. I came up with the following, so I thought I’d share this with you. Let me know if you agree, … Continue reading

Posted in Consumer Trends, customer engagement, multi-channel, Service, The Retail Champion | Leave a comment

Step 7 of #RetailChampion 10-Steps to Retail Success: Customer Engagement

This blog introduces the seventh step, of the “10-steps to retail success“, Customer Engagement. 10-steps to retail success is a process / methodology I’ve developed for my 1-2-1 mentoring clients. Over the coming weeks / months I’ll be introducing each step … Continue reading

Posted in 10 steps to retail success, Customer commitment, customer engagement, Increasing Sales, robust repeatable processes, saleable business, scalable, Service | Tagged , , , , , | 4 Comments

Why the businesses who lost out on Groupon only had themselves to blame…

This morning I was on BBC Breakfast with a lovely woman, Hannah Jackson-Matombe, owner of a successful small business called Spotless Organic. Hannah provides a very high quality cleaning service using 100% organic products with values centred on ethical practice and … Continue reading

Posted in 10 steps to retail success, Consumer Trends, customer engagement, Increasing Sales, positioning, Pricing and Promotions, Retail Strategy | Tagged | 7 Comments