PRESS RELEASE: Clare Rayner, The Retail Champion, Founder of Independent Retailer Month UK, becomes FSB Real-Life Entrepreneur Champion

Clare Rayner, The Retail Champion, Founder of Independent Retailer Month UK, has signed up to be an FSB (Federation of Small Businesses) Real-Life Entrepreneur Champion

What a “Real-Life Entrepreneur Champion does

As a Real-Life Entrepreneur Champion Clare Rayner agrees to:

  • Listen to the concerns of Real-Life Entrepreneurs and champion their cause
  • Represent the interests of Real-Life Entrepreneurs on a national and local level
  • Recognise the many thousands of hard-working entrepreneurs that support the UK economy
  • Support the FSB in its endeavours to get the best deal for Real-Life Entrepreneurs

About Clare Rayner and working in partnership with FSB

Clare is one of the most well-known and respected retail experts in the UK, championing for the success and sustainability of smaller, independent retailers and suppliers to retail. A child born into a family of retailers and entrepreneurs, she is passionate about retail and business: it is in her blood.

Clare is engaged by clients as a retail consultant, retail speaker and retail mentor. In 2011 she launched Independent Retailer Month in the UK, a global ‘Shop Local’ campaign which runs throughout July, which the FSB is supporting.

By giving its support to Independent Retailer Month, the FSB intends to encourage and engage retail communities in small and market towns in efforts to rejuvenate these struggling economies. With 200,000 members, many of which are based on local high streets, the FSB has run its Keep Trade Local campaign to highlight the importance of the high street to local communities.

John Walker, National Chairman, Federation of Small Businesses,  said:

“Small businesses are vital to our economy and it is imperative we recognise their importance so I am pleased that Clare Rayner has committed to helping us in our cause by becoming an Entrepreneur Champion for the FSB. With the Government wanting the private sector to lead the recovery, we need to see policies put in place at a local and national level that can help businesses to grow and for more people to have the confidence to become a Real-Life Entrepreneur.”


Notes to Editors

  1. The FSB is the UK’s leading business organisation with more than 210,000 members. It exists to protect and promote the interests of the self-employed, and all those who run their own business. More information is available at
  2. Find out more about the FSB’s Real-Life Entrepreneurs campaign at
  3. Clare Rayner, The Retail Champion, started out as a fast-track graduate store management trainee for McDonalds and went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. In 2006 she stepped off the corporate treadmill to establish her own business with husband Andrew Rayner. Together they now operate a number of brands that provide services and support to other SME businesses. A frequent media contributor, her retail business book, entitled ‘The Retail Champion: 10-steps to Retail Success’, published by Kogan Page, is available via

To contact Clare Rayner call 01727 238890 or email

About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email
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