The 10-steps to retail success are the methodology I’ve developed for my 1-2-1 mentoring clients. I introduced theses in the blog “10-steps to retail success“. I promised that I’d expand a little more on each step, and so this blog introduces the first.
Your personal goal is the key to your passion and motivation
Business owners need to understand what makes them tick – understanding your personal goal, and how that relates to why you are in business, is key to keeping your passion and motivation alive. If you own a business chances are your business goals will enable you to realise your personal goals.
Define your business goals clearly
Make sure you define your business goals clearly, so you know where you are going and you know when you get there. It’s important to break down your major goals into a series of smaller goals along the way that are realistic and achievable. This means you get the chance to celebrate success when you achieve your interim goals and all the time you are making progress towards your major goal.
Why your retail business needs a mission statement
ALL businesses need a clear mission statement; it’s not unique to retail by any means! A mission statement will really help you focus on what your business offers, who to, what your service delivery is like and therefore what it “feels like” to be a customer. It’s a great way to say, in about 50 words, exactly what you’re all about.
Using your mission statement
A good mission statement is a great thing to have when it comes to explaining what you are all about as a business to new suppliers, new staff and even your customers . In addition, whenever faced with difficult decisions in your business, or things that don’t “feel right”, you can ask yourself “Does this course of action meet my mission” – if it doesn’t you’ll know why any doubts you may have had were valid. If it does then you should have the confidence to get cracking.
Introducing Step 2 of the 10-steps to retail success – Positioning
In the next blog about the 10 steps to retail success I’ll be introducing step 2, positioning. Alongside these short introductory blogs you may also want to take a look at the “Be a retail champion by next year” programme, which includes 52 FREE weekly retail tips, based on the 10-steps to retail success, which are sent to your inbox weekly. To subscribe visit www.retailchampion.co.uk/retail-tips