Step 1 of #RetailChampion 10-steps to retail success: Goal and Mission

The 10-steps to retail success are the methodology I’ve developed for my 1-2-1 mentoring clients. I introduced theses in the blog “10-steps to retail success“. I promised that I’d expand a little more on each step, and so this blog introduces the first.

Your personal goal is the key to your passion and motivation

Business owners need to understand what makes them tick – understanding your personal goal, and how that relates to why you are in business, is key to keeping your passion and motivation alive. If you own a business chances are your business goals will enable you to realise your personal goals.

Define your business goals clearly

Make sure you define your business goals clearly, so you know where you are going and you know when you get there. It’s important to break down your major goals into a series of smaller goals along the way that are realistic and achievable. This means you get the chance to celebrate success when you achieve your interim goals and all the time you are making progress towards your major goal.

Why your retail business needs a mission statement

ALL businesses need a clear mission statement; it’s not unique to retail by any means! A mission statement will really help you focus on what your business offers, who to, what your service delivery is like and therefore what it “feels like” to be a customer. It’s a great way to say, in  about 50 words, exactly what you’re all about.

Using your mission statement

A good mission statement is a great thing to have when it comes to explaining what you are all about as a business to new suppliers, new staff and even your customers . In addition, whenever faced with difficult decisions in your business, or things that don’t “feel right”, you can ask yourself “Does this course of action meet my mission” – if it doesn’t you’ll know why any doubts you may have had were valid. If it does then you should have the confidence to get cracking.

Introducing Step 2 of the 10-steps to retail success – Positioning

In the next blog about the 10 steps to retail success I’ll be introducing step 2, positioning. Alongside these short introductory blogs you may also want to take a look at the “Be a retail champion by next year” programme, which includes 52 FREE weekly retail tips, based on the 10-steps to retail success, which are sent to your inbox weekly. To subscribe visit


About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email
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2 Responses to Step 1 of #RetailChampion 10-steps to retail success: Goal and Mission

  1. Pingback: 10-steps to retail success… | Clare Rayner: The Retail Champion

  2. Pingback: Is there hope for the small independent retailer? #indieretail | Independent Retail

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