As a business platform to advance independent fashion designers and retailers, Nolcha, is continually thinking of creative ways to support and promote these companies. Retailers attending our fashion week events in New York and London would share that one of their largest obstacles was drawing in traffic to the store as well as finding affordable marketing and promotions for their retail locations.
Engaging the local community with retail business owners
I conceived the idea of creating a collaborative effort that would be city wide and engage the local community with the retail business owners. With our experience focusing on the fashion industry it made sense for us to take this sector for our first approach. Independent Retail Week: New York was born 2009 with the aim to drive business and provide brand awareness for independent retailers via a week-long city wide shopping extravaganza for fashion and beauty lovers.
Independent Retail Week received tremendous support from government organizations…
Due to the success of Independent Retail Week in New York City it expanded to Chicago and Philadelphia. The mission to help lift the local economy by further accelerating consumer spending while celebrating the diversity of the fashion retail scene received tremendous support from government organizations, mayor’s office, media and influential community figures.
A reputable platform to reach thousands of consumers via a week-long, city-wide shopping spree
The initiative offered independent retailers a reputable platform to reach thousands of consumers via a week-long, city-wide shopping spree and increase brand awareness. Nolcha created initiatives and programs to promote local fashion boutiques to help grow their brands, as well as encourage the city to buy local. They provided an idea bank for events and co-hosted activities with select retailers. Consumers were invited to enjoy exclusive promotions, discounts and in-store events ranging from trunk shows, style consultancy and cocktail parties.
Connecting with Tom Shay’s National Independent Retailer Week & joining forces to focus on ALL Independent Retailing…
In 2010 ShopLocalMontclair.com opened the concept to all independent retail businesses in the town and this intrigued me to explore beyond fashion retail. Simultaneously I was following Tom Shay’s work of National Independent Retailer Week. We connected and decided to join forces and focus on all independent retailing, regardless of what products they sold. Tom and I wanted to be inclusive of everyone that had some form of recognition for independent retailing in the hope that Independent Retailer Month would be become the umbrella for all.
Independent Retailer Month was “born” in 2011 to take place, annually, in July
Independent Retailer Month was created early 2011 to take place July 2011 with the vision to encourage consumers to celebrate their favorite independent retailers, to support independent retailers to increase brand awareness and sales; and to encourage the suppliers and all those who service the independent retail sector to spread the word. It is a collaborative effort to celebrate independent retailers; with the goal to go globally over time.
Global Expansion – Appointing Clare Rayner, The Retail Champion, as official UK partner
The expansion to UK with The Retail Champion as a partner was a fantastic step in the right direction and one that we plan to grow on next year. It is wonderful to have the support of a smart, driven and enthusiastic retail expert that is keen to take our vision to another country and push for the recognition of independent retailers.
So here we are, about to see the first Independent Retailer Month come to a close. Here is to the growth and continued celebration of independent retailers.
This blog was written by Kerry Bannigan | Nolcha – Advancing Independent Fashion – 350 Fifth Avenue, 59th Floor | New York, NY, 10118 | P. 888.665.2421 | F. 646.808.3113 | W. www.nolcha.com
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