Birds Yard, Leeds @birdsyard – #indieretail inspiration AND a Birthday party invitation

Having been given the opportunity to write this blog, and being completely technophobic (which is something I am working on) I’m hoping this blog reads well and you too feel the passion and enthusiasm I have for my shop, for independent business and for supporting independent retailers in general.

Background to Birds Yard: How it all started!

I had a shop 5 years ago (www.birdshell.co.uk), that specialised in ladies vintage evening wear. I got a shop on a short term lease just to see whether there was a market for my taste in clothing or whether I just dressed a little unusual.

I had no idea really what I was doing other than knowing there was a huge gap in the market for the type of clothes I wanted to sell (and buy). This meant that I paid rent each week but had no idea of marketing and other factors that needed to be considered when setting up a business, or in the main, where to look for this support. Luckily it was so unique that I had stylists coming from London to buy from me, and a few wardrobe people for TV.  In 10 months I sold dresses for the soap awards, Miss World competition, a popular local soap and a Sky sitcom.

A brewing idea: set up an independent hub of local creative people to showcase and sell their products

Following demolition of that shop I wanted to set up a shop exactly like I have now, alas I had lost my mojo, so went back to the day job which was Human Resources (very different to the life I am currently living).  I suddenly thought one day that it was ‘now or never ‘ for the idea I had for a long time : to set up an independent hub of local creative people to showcase and sell their products in a static space. The market is saturated with fairs these days, so I believe they have lost their spark and attraction.

Birds Yard was born on 31st July 2010!

Drawing on my experiences from Birdshell, both good and bad, on July 31st 2010 Birds Yard opened its doors in central Leeds (www.birdsyard.co.uk). I am very proud of the reputation it has gained and plans I still have to keep it growing.

As with most independent shops, we are not next to Topshop or the like, but a stones throw from the central shopping area, awaiting discovery!

What is Bird’s Yard? Home to independent boutiques… & more!

Bird’s Yard is a 3 floor independent boutique that houses vintage, ladieswear designers, jewellery, milliners, art, crafts, homewares, hair salon, furniture, customised t shirts and just about anything you could ever think of wanting to buy that there are not a multitude of in a high street store.

We pride ourselves on our customer service and offering the amazing opportunity to meet the designers and quite often have commission pieces made to order.  We love our customers and it would appear that the feeling is mutual. Only today I had around 5 people commend me on the shop and what a great feel it has about it.  I especially love it when people take time to e mail me their great experience with us and how they are going to tell everybody about it.  It’s the things like this that assure you that you are doing the right thing.  Believe me there are days you want to throw in the towel but my mantra is “if it was easy to succeed in business, everybody would be doing it”.  My previous job paid very well and much more than I earn now, though to live out your dream is priceless.  And this of course is just the beginning…

A fabulous shopping experience for customers, a perfect home for independent retailers!

I have drawn on all my experiences as a shopper and my short spell as a retail outlet and this has given me an insight into exactly what I can excel in on both accounts.  I not only want to build this great brand that offers a fabulous shopping experience to customers, I also offer a range of different sized spaces to suit all requirements. For instance I have people renting small spaces on the ground floor(in the main people with full time jobs or children to care for,  to 7 self contained shops on the upper 2 floors which are so affordable and suit those wanting to try a shop but not wanting to commit to a long lease or scared off by utilities and rates!

I often find myself giving advice on product showcasing, customer service and anything associated with business, and wondering how did I get here.

The whole shop is brimming with great products and great people and we try to get involved with as many local events as possible, e.g. we recently dressed Miss World university, and are about to dress 30 finalists for Miss Black Yorkshire. All very exciting.

Having been likened to the Corn Exchange in its hey day and mentioned as one of Europe’s most unique boutiques, alongside very reputable shops in Berlin, Ibiza, Rome and Paris by the Running In Heels blog, I believe we have a very unique formula, winning Best Newcomer at Leeds Retail Therapy awards (voted by the public), after only being open for 3 months.

Celebrate Independent Retailer Month AND our 1st Birthday with us…

We are about to celebrate our first birthday on Friday 29th July, and shall be celebrating surviving the first year and welcoming the second. In support of Independent Retailer Month, we are going to have other local independent businesses come and showcase their product at our party by offering them an hour each in our specially set up marquee at the shop. This will be everything from restaurants, bars, shops and burlesque!!

Great to see local businesses come together & support each other

We are so excited about it being the first year Independent Retail Month has been celebrated in the UK and even more so that it falls on our birthday month so we fully intend to watch the local businesses come together in support of each other.  I fully intend to run similar events post party, where numerous varying independents come together to “show off” their product, so that we can break this chain of behaviour in high street shopping and in doing so, keep the independent market thriving and each city its own identity!

If you can make the party, you are of course invited, and if not, we would love for you to come and say hello to us any time.

Thanks for taking the time to read my blog, Michelle Walton aka Bird. 

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
This entry was posted in Blog-a-day for Indie Retail, Independent Retailer Month 2011 and tagged , . Bookmark the permalink.

One Response to Birds Yard, Leeds @birdsyard – #indieretail inspiration AND a Birthday party invitation

  1. Pingback: Our first birthday (July 2011) « Bird's Yard

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