Food Service Retailing: Cafes, Restaurants, Coffee Shops & Mobile vendors…

Today my blog is all about the various food service retailers. There is a reason for this. In May and June I am speaking at 2 different events both focused on food service retailing – the first on 18th and 19th May is Caffe Culture at Olympia, the second on 6th – 8th June is Success On a Plate at Waterstones in Piccadilly. In this blog I’ll tell you a little bit more about Caffe Culture…

What is Caffe Culture?

Caffe Culture is the UK’s premier event in the cafe and coffee bar market. Over two days, 5,000 senior decision-makers will meet and do business with suppliers, source new products, network and keep up-to-date with the very latest in industry trends at London’s Olympia.

Caffè Culture will host an extensive programme of workshops, business seminars and new show features to offer increased support to the café and coffee bar community. This year’s programme has been specifically designed to provide practical solutions and advice to the issues identified as being most critical to visitors’ needs.

My Involvement: Focusing on Improving your customer spend and retention

At Caffe Culture I am doing a 90 minute workshop on day 1 (this is chargeable through the organisers) and a keynote theatre talk on day 2 (free to registered delegates). In between these sessions I am also doing a series of 1-2-1 sessions with delegates – 30 minute sessions available FREE to all registered attendees!

For full programme see http://www.caffeculture.com/Content/SHow-highlights

The focus of the content in both the workshop and the theatre presentation will be on improving customer spend and retention. I’ll be discussing:

Customer Retention:

To retain existing customers you need to know why they are customers now – what is it about what you offer that brings them back to you? It goes without saying you need to protect those attributes of your business and enhance them where possible…

When speaking to customers try and ascertain what else could you be doing for them – would they welcome a loyalty card for instance? Adding features to impress your customers and to satisfy more of their needs will not only lead to their ongoing loyalty, but may increase the frequency of their visits, their spend and their likelihood to recommend you to their friends.

Customer Attraction:

Part of the attraction starts when your loyal customers recommend you. Of course there is more to it that that! Think about the information you have gathered from your existing customers – Can you apply the learnings about the attributes of your business to your marketing materials, in order to attract more of the same? Would your existing customers be willing to give you testimonials / reviews online? These can be very valuable… over 90% of consumers purchasing decisions are influenced by the internet, and more that 70% are influenced by the social web. Online reviews by happy customers will really benefit you….

Customer Conversion:

Once you’ve attracted new customers you need to ensure you are able to convert them into sales. This spans your whole operation – ultimately it comes back to meeting the promises you made to them in the “pre sales” process. You need to provide the environment, experience and availability of product and services to match their expectations.

I look forward to meeting you at Caffe Culture next month!

If you wanted to come and say “hello”, one of the businesses I co-own is exhibiting at this event – so come and find me at the e-mphasis Internet Marketing stand (position L22) if you miss any of the sessions.

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About Clare Bailey

Clare Bailey, The Retail Champion (formerly Clare Rayner), is one of the most well-known and respected retail experts in the UK. With unrivalled knowledge in retail, high streets and consumer matters, she offers unbiased, independent content – whether engaged as a professional speaker, for broadcast media, or for a written feature. Clare is a business woman, entrepreneur and founder of several small businesses. Having been born into a family of successful business owners, it was inevitable that she’d eventually jump off the corporate treadmill and step out on her own! Today her brand portfolio includes The Retail Champion, The Retail Conference, the Future High Street Summit and the Support for Independent Retail campaign. In addition, she is co-founder of Mobaro Retail UK and a non-exec director of Beed Virtual Assistant Services. Having started her career as a fast-track store management trainee for McDonalds, she went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Her corporate background in senior retail, consulting and technology roles, coupled with her experience of creating and running her own business, has enabled her to be equally capable whether consulting to global brands or micro businesses. This unique blend has not only positioned her as a leading expert in all things retail, but has enabled her to add meaningful commentary and insight to the debate around the future of the high street, and, how technology is driving fundamental change in the way consumers, and businesses, interact. Clare has become an influential voice in her field, which has resulted in her becoming a regular media contributor and sought-after conference speaker. Often seen on Good Morning Britain, BBC Breakfast, Sky News, and Chanel 5 (to name a few), Clare speaks on a myriad of retail, high street and consumer issues – but is particular adept when it comes to explaining the context behind retail trading results, newly released data, and government stats, in a palatable and informative manner. In addition to broadcast and conference speaking, Clare is the proud author of two best-selling business books published by Kogan Page - The Retail Champion: 10 Steps to Retail Success, published July 2012 and How to Sell to Retail: The Secrets of Getting Your Product to Market, published February 2013. She has provided contributions to various academic texts, including Retail Marketing Management (published by Pearson). With an engaging, conversational yet informative style, Clare writes for press and content agencies, providing features, articles, blogs and opinion pieces as well as contributions to white papers and reports. However, when the situation demands a more serious style, Clare can deliver - In 2016 she wrote an extensive report for a major insurance and risk law firm, as a retail expert witness, to support a public liability suit. She found that project particularly enjoyable as it played well to her strengths – assimilating large amounts of data and information, identifying the key points and articulating that in an understandable manner. When not on TV or speaking at conferences, Clare’s “day job” sees her supporting consumer-facing businesses through her consultancy services. When asked to describe what she most loves about retail consulting it is typically the opportunity to “dig deep”, getting “under the bonnet”, in order to leverage the business data to uncover the insights that lead to “lightbulb moments”. She also loves working on business change programmes that centre on improving the processes and systems to increase profitability by supporting more rapid, better informed decision making, improving the customer experience, or simply by become more efficient and streamlined. In this respect she considers herself a “business engineer” with a brain that works like a relational database! Due to her years of experience, her logical, objective approach, her quick, rational thinking, she is known for being able to cut through complexity, seeing right through to the crux of issues, finding creative solutions that others may have overlooked. As if all that wasn’t enough, Clare is a working mum, juggling a home life in rural Lincolnshire with her partner, their 5 kids, 4 cats, and geriatric Labrador! For all enquiries, contact Clare directly on 01727 238890 or email champion@retailchampion.co.uk.
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One Response to Food Service Retailing: Cafes, Restaurants, Coffee Shops & Mobile vendors…

  1. Pingback: Success on a Plate: Food Service Retailers “Bootcamp” | Clare Rayner: The Retail Champion

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