The simple answer is get the marketing right – know the customer, present the right offer, at the right price, and create some noise… But how you go about creating “noise”?
2 Ways to create some “noise” to drive customers to your retail store
- You can make it yourself
- You get other people (partners, suppliers, happy customers etc) to make it for you…
The “noise” you can make yourself includes:
- Doing leaflet drops in the local area
- Running newspaper advertisements – perhaps with special offers / coupons
- Approaching other retailers / local businesses who share a similar customer base and creating a co-promotion
- Advertising on local radio
- Making sure your search marketing is up to scratch – focusing on local internet marketing
- Running competitions
- Sponsoring local charities
- Running open events or providing special in store days
- Making the most of your shop front, especially the window
The “noise” you can get other people to make for you mainly consists of word of mouth…
These days, with social media like facebook, twitter and foursquare you can really amplify the effect of word of mouth… Used effectively social media will allow your happy loyal customers and other advocates of your business to spread the word about what you offer and why they would recommend their friends, family, colleagues and contacts visit your shop.
The best bit about social media is that it is free to use – although it is advisable if you are not up to speed with these new marketing methods to seek expert advice (like the team from e-mphasis) before diving in, just to avoid wasting time or doing more harm than good!