This is the follow up blog from “Stop Playing Shops! …” Picking up where I left off, in this article I’ll explain how we (myself and the 3 specialist organisations from my network of partners) have “cracked it” – “it” being the answer to the quandary of how to offer a simple, cohesive, one-stop-solution that enables smaller retailers, with the aspiration to grow, to really turbo charge their businesses for a limited investment…
How each parties areas of expertise tick off my “critical ingredients” checklist!
1. CTS Retail – Cervello & Nitrosell – out of the box EPOS and ecommerce offered on a pay-as-you-go basis!
I’ve known the team at CTS Retail for years now, they are retail people through and through and understand the needs of the industry. Their vision was to remove the barrier to entry (considerable capital investment) from smaller retailers and to offer a state of the art, fully functional EPOS, retail management system and ecommerce capability on a cost-per-transaction basis.
Nitrosell is 100% integrated and synchronised with Cervello, so, clients also get a fully functional ecommerce platform with comprehensive social media integration, again at little or no up front cost (depending on any very specific customer requirements…)
Genius. The best bit is even if you don’t have store and therefore don’t need tills EPOS can underpin on the road sales, catalogue sales, tele-sales, ecommerce and party plan sales – providing the single point of data entry, inventory management, stock availability data, financial postings and a full suite of business reports!
2. RubberCheese – Graphic Designers whose focus is on retailing – specifically online, in store and on shelf…
I’ve also known the team at Rubber Cheese for many years. They offer a comprehensive offering to retail clients, the RubberCheese team can undertake everything from helping you to develop your brand identity to designing your in store and online visual merchandising, product presentation and even your packaging.
Working in close partnership with CTS Retail and with a deep understanding of the capabilities of Cervello and the requirements for creating custom design ecommerce sites hosted on Nitrosell, RubberCheese can ensure that your customers’ brand experience is as synchronised as your business data!
3. e-mphasis – experts in providing search marketing and social media marketing to retailers
I co-own e-mphasis, Andrew Rayner, my husband, is the technical brain behind the solutions and I’ve contributed to ensuring the offering is absolutely fit for purpose for the retail, hospitality and leisure sector!
e-mphasis deliver local internet marketing, multi-channel search marketing, ecommerce SEO and social media marketing. This approach ensures you are found by relevant searching consumers (to enable them to discover YOUR retail brand and become customers) AND that you engage with your existing customers, increasing their loyalty, trust in and advocacy of your business.
4. Me – I’ll project manage it all for you, making sure my partners live up to my promises, and your solution meets your needs 🙂
I’ve promised a lot here, and I’ve got my reputation to maintain. If you haven’t got the time or experience to manage a project around EPOS / ecommerce implementation or if you don’t know where to start when it comes to social media, I can manage the process for you.
We would plan out what you want the “end result” to look like, work back from that to define the steps along the way and I would then manage the process to bring in the relevant experts as and when required, to ensure the communications are flowing and the activities are being completed on time, on quality and to your brief.
The outcome? Your retail business – poised for growth…
- You’ll be found… looking good!
- You’ll increase conversions, basket size and retention
- You’ll improve loyalty and engagement, recommendation and advocacy
- You’ll reduce operating costs
- You’ll have a scalable, replicable business
- You’ll understand at the product and transaction level the status of your business performance
- Your processes will be more efficient, accurate and immediate
Need I go on? If this sounds like what you want for your business, give me a call – 0844 4145153. Thanks for reading.