On 3rd August I got a call from the BBC Breakfast News team. The following morning it was arranged that I would make my way down to BBC Television Centre, the iconic building at Wood Lane, to do not 1, but 2 slots on the famous sofas with Sian and Bill!It was very nerve racking at first, however Sian and Bill are obviously very experienced with their guests nerves and had the ability to almost instantly put me at ease. The topic was the impact of queues on consumers…
Queuing in Retail – a study by Barclaycard reveals we’re getting more impatient!
The focus of the interview was queues! Barclaycard had recently done a study that proved consumers were more likely to abandon a low-value transaction if there was a queue, meaning a lost sale for the retailer. Barclaycard are ramping up the pace of the roll out of their contactless payment technology. Early adopters such as the sandwich chains EAT and Pret a Manger had proven how customers were able to transact in less than 1/2 the time of a standard card or cash payment when they used contactless – of course this reduced queues by speeding up the transaction time.
The discussion on the sofas…
As it was the BBC there was no overt mention of the “sponsor” of the study, the focus was around how, as a nation often mocked for our love of queuing, we are becoming increasingly intolerant of standing in line in a time-poor world.
My main point was to explain that if a consumer really wants an item they will wait and if it is a necessity, mundane purchase they won’t… you can see the rest on YouTube if it interests you!
Watch the full clips on YouTube
You can see the 2 outings on YouTube on my channel here… Clare Rayner: The Retail Champion – YouTube Channel – Enjoy!